The golf courses have twice hosted the British Open. Having traded under the De Vere brand Countrywide Hotels secured a ten year contract to operate and manage the resort as a white label hotel.
In year one, despite removing the national branding Countrywide Hotels delivered impressive growth for the owner with a 18% improvement in revenue on prior year together with a six figure increase in EBITDA. Health club members rose from 560 to 920 and the one rosette restaurant now holds two rosettes and an AA silver star award.
This was achieved by improved controls, proactive sales both on a nationally and local basis a quality General Manager employed and developed by the Countrywide Hotels senior team.
Countrywide Hotels secured the five year management contract to develop, open, reposition and operate as a white label hotel with a two AA rosette restaurant, 79 boutique style bedrooms, a 3 bedroom woodland lodge, 17 state of the art conference and event facilities and an Espa Spa and Health Club.
Within the first four months of trading the hotel has been awarded a 80% AA Four star rating with two AA Rosettes for the restaurant. Occupancy achieved from opening has grown month on month and is currently at 68% with an average rate of £65.00.
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