Team Expansion and New Appointments

Team Expansion and New Appointments


We are delighted to welcome four key members to the senior team this month. With the recruitment of Sadie Rowell in the new position of Head of Sales, Ben Sanders joins the team as General Manager at Mercure Banbury Whately Hall Hotel, Steven Thorne-Farrar has moved to the East Sussex National Resort, as General Manager and Tony Tijhuis has been appointed his replacement at Warbrook House Hotel. 

Sadie’s role has been created to support Director of Sales & Marketing, Ben Hioco, and will be focusing on corporate account development and growing and developing the field sales team. Sadie previously held positions as Director of Sales at Wybston Lakes Resort, Fairview Hotels, Down Hall and Chartridge Conference Centres as well as Regional Sales roles with Menzies and Hanover hotels.

Ben has joined as the new General Manager at Mercure Banbury Whately Hall Hotel, he has previous General Manager experience with Milton Hill, Oxford, Macdonald Ansty Hall and Four Pillars, Abingdon and Hotel Manager at Randolph Oxford.

Steven has moved as General Manager from Warbrook House Hotel, Hampshire to the East Sussex National Hotel. Before joining the group, Steven held positions with Pentahotels, Hotels4You and New Park Manor Hotel & Spa.

Following Steven’s move, Tony has been appointed at Warbrook House Hotel and previously has General Manager experience with Mercure Buford Bridge, Mercure Farnham and Castle Hotel, Windsor.

Darren Patt, Managing Director of Countrywide Hotels, said: “The growth of Countrywide Hotels has led to the development of the team and we are pleased to welcome both Sadie, Ben and Tony at this exciting time and look forward to supporting them and helping them develop the hotels for our owners. We are also delighted to retain Steven’s skills within the Countrywide Hotel team and wish him well on his next challenge at East Sussex National”.