Revenue generation combines traditional sales and marketing activities with the distribution and management tools available in the hotel market.

It typically encompasses strategies for:

Distribution and channel management
Web brand SEO and SEM
E-commerce and E-distribution
Agency relationships including OTAs
Leisure accounts
MICE business

Regarding pricing, promotions, discounts and commissions strategies, each has its part to play. The relative importance will depend on the property and overall sales strategy.

Countrywide Hotels will appraise an owner’s hotel and formulate a sales strategy. This will differ significantly between hotels and a bespoke strategy will be created.

Find out more about how Countrywide can help you.