During these difficult times for the Hospitality sector, Countrywide Hotels are delighted to announce that they have taken over the management of a group of hotels in the midlands.

The properties will fall under the Countrywide Hotels umbrella, as independent hotels. They will benefit from strong positioning in their local market, whilst enjoying the loyalty driven by Countrywide Hotels Agent and corporate relationships.

The hotels total 650 rooms, primarily located in the Midlands and North West of England and include the group’s flagship hotel, Stoke Rochford Hall near Grantham, Lincolnshire. A grade 2 listed building, set in historic parks, a perfect setting for private events use.

Darren Patt, Managing Director of Countrywide Hotels said ‘We are delighted to be working with the owners, and taking on the management of this group of hotels. The collection of properties gives Countrywide Hotels a strong presence in the Midlands. During a period of uncertainty, many good people are unfortunately losing their jobs. I am pleased that we continue to grow and create new roles at Countrywide for our industry colleagues. During lockdown we took the opinion to keep our properties open in support of key workers and Government contracts, this, maintained a much-needed positive cash flow position for our owners.’

The growth in the portfolio for Countrywide Hotels who already manage 15 properties is a positive move. The additional hotels provide coverage for the group in the Midlands and North West England, creating greater choice for customers, clients, direct and through existing agent relationships.

The group plan to focus on repositioning the additional hotels, to bring them in line with their existing properties, whilst ensuring individuality in each hotel. There will be a continued high level of focus on, standards that guests and bookers have come to expect from Countrywide Hotels, and for driving business from multiple channels.

There will also be a focus on managing the change in expectations with demand, along with strong controls on purchasing, which will support delivery of cash flow and ultimately profitability for the businesses.

Countrywide Hotels have a strong reputation for delivering returns, maximising the platforms potential. Known for their management of branded, white label and conversion Hotels. They also have a good relationship for debt funding and can match potential investors with the right assets.

The Hotels are:

Stoke Rochford Hall
Risley Hall
Ramada Park Hall
The Quorn Country Hotel
Mercure Birmingham North Barons
Mercure Chester North Woodhey
Mercure Telford Madeley Court
Mercure Warwick Honiley Court
Mercure Wigan Oak
Mercure Wolverhampton Goldthorn